Wondering what it’s like to work with me?
Below are in-depth examples of the kind of client-centered thought partnership, strategy, and implementation support you'll receive when working with me.
Carmen Spagnola: marketing & communications strategy
Carmen reached out to me to support her in growing her online membership program for wellness, and the launch of her first book.
We built a nurture sequence to provide subscribers with a sample of the diverse yet deeply connected work that Carmen offers. We implemented a monthly newsletter as a means to explore themes in her book, and online courses while also sharing insight into her world. As part of her online membership, an onboarding plan was designed to support new students joining the network. All three of these laid the foundation for growth and promotion strategies for her community and book launch (see below).
A key aspect of the work was developing a strong thought-partnership relationship in the creation and development of congruent marketing strategies. Due to the nature of the online membership space and the book’s themes, it was key that all marketing materials reflect aspects of the content and language.
Result: A 41% increase in newsletter subscribers over 12 months with a nearly double industry average open rate of 55% for the monthly newsletter.
The Spirited Kitchen: Book Launch marketing support
A savvy business owner, Carmen recognized that she needed additional marketing support to market her book and build momentum around its launch.
Working with astrology and Carmen’s seasonal energy patterns, we designed, planned, and implemented a marketing strategy that focused on her core group of supporters while creating opportunities for those new to her work to be welcomed into her community.
The plan included a diverse and multi-layered approach including; a pre-order campaign with unique and exciting bonuses for book buyers; a two-day Witches’ New Year event just before the publication date to complement the book’s themes, content and amplify Carmen’s colleagues; a Cookbook Coven for book buyers eager to help promote the book while receiving additional bonuses and time with Carmen. These efforts were complemented by a campaign designed for bookstores and gift stores.
Efforts were focused primarily on email marketing, social media, Carmen’s online network, and her podcast.
Result: The initial sales goal was met and Carmen’s book has received rave reviews from industry-leading journalists, fellow authors, and critics.
“A lot of us who’ve been in business for a long time have bootstrapped, skilled up, and learned how to do a lot on our own. But what I experienced with Jennie working at my side was nothing short of magical! When it comes to sales and marketing, I’m a 20+ year veteran, working my first trade shows and networking events in the ‘90s. I was a sales rep on the road for over a decade; I’ve sold everything from Cristal Champagne to dehydrated potatoes. As an entrepreneur since 2007, I’ve done B School and Marketing for Hippies and everything in between. So I’m no slouch when it comes to marketing my business and selling my services. With Jennie’s help, however, I was able to accomplish more in a year than I had in the past five. We grew my email list by 41% while maintaining a 55% open rate. We grew my Instagram followers by 64%. My book sold nearly 6,000 copies in its first month of release, 20% higher than our target. (Only 5.5% of books published sell over 5,000 copies in their first 52 weeks – I credit Jennie who was in charge of my pre-order campaign). All of this resulted in revenue growth of 12% year over year.
I appreciate a balance between hard numbers and soft skills which made the collaboration with Jennie an ideal fit. She helped me maintain authenticity while staying grounded in solid strategy. At some very challenging moments, Jennie made me feel seen, supported, and championed. When I was exhausted and overwhelmed, Jennie would step in to keep things on track. She deeply understood my vision, provided key insights and perspective, and executed the parts that aren’t my jam. I’m honoured to have Jennie support my work in the world.”
Nikiah Seeds: program launch support
When Nikiah came to me, she was seeking support in launching her bespoke program for spiritual seekers, visionaries, and healers. After moving to a new country, Nikiah hadn’t been able to promote her offerings for over a year which made this launch all that more important. And like so many entrepreneurs, Nikiah had been relying on social media for marketing her offers. With the changes to the algorithm, the interactions and engagement with her content had shifted considerably and she was concerned about how to connect with her audience and sell her program. We worked together to create a plan that would create the results that Nikiah needed for her business, without consuming her time and energy so she could focus on an important overseas trip.
Instead of relying on social media, we put energy into an email campaign that focused on key elements of her program. Emails included mini-lessons and personal stories to connect readers with the core content of Nikiah’s program while promoting her newly designed website and online store. This approach also allowed Nikiah to reconnect with her email list, some of which had been dormant for many months.
Result:
Within 2 ½ of weeks of opening registration to close, Nikiah’s financial goal and registration goal were met in addition to the sale of products from her online store.
“Having worked quite a bit with Jennie over the years I knew that she was the right person for my new website launch and course offering this time around - especially since this launch was so important.
Jennie was fantastic as she applied her knowledge and skill to support me by explaining how things had changed since I last launched. Her suggestion to move away from social media and focus on my newsletter was brilliant! I honestly do not know what I would have done if it was not for her support, suggestions, and creative finesse with my newsletter and offerings!”
Nyla Falardeau: program launch support & copywriting
After making a fairly significant change to her business, Nyla found herself ready to launch her first group course. She had already built an audience through social media and was ready to support her community with an offering more aligned with her newly visioned model.
Nyla acknowledged early on that she needed some support in bringing this course out into the world through marketing and promotion. Together, we created a manageable and sustainable plan that suited her already full life as a parent and partner. We focused on email marketing and connecting one-on-one with individuals she felt would be a good fit for the program, and whom she was excited about including. We kept her social media strategy simple and fun and adjusted the copy on her website and about page to better reflect the work she was stepping into and what she was ready to share with the world
Result: In addition to her program being filled within 2 weeks of launch, she also reached her financial launch goal.
“I knew that I was ready to move forward in my business but I wasn’t sure how. Jennie was like the oil in the machine. She brought so much ease and expertise and I am just so grateful for everything that Jennie did and everything that she held.
She made the whole experience so grounded and enjoyable and provided so much. I couldn’t have moved forward with such ease and grace without Jennie’s support and I’m just so thankful.”