Your marketing will be most effective when you choose marketing channels for which you have a preference, enjoy or even get pleasure from using.
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Sometimes we think that marketing is just posting on social media or sending out a newsletter, however, there are so many ways to share with folks what you are doing in your business and welcome them into your world. Consider taking these ideas and putting them into a calendar for a season to give you some direction with when and how and what you want to share.
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Over the years I’ve found there is one thing entrepreneurs and small business owners need to include when planning their marketing - their values and vision (okay, so maybe it’s 2 things…). But what does that mean and why is it important? Let’s explore what you can do to ensure that your marketing plan reflects your values and vision.
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Starting a newsletter can be one of the most effective ways to engage with your clients. From a practical approach, it allows you to be in direct communication with folks who have said YES to receiving and learning from you.
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The concept of ethical marketing is not new, but it's important to have a shared understanding of what it means. In this post, I outline five pillars of ethical marketing that are important to consider in understanding what ethical marketing is all about.
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Marketing is an essential part of any business, but have you ever thought about the approach you are taking toward your target audience? Have you ever considered the fact that the people you are trying to sell your product to are, first and foremost, human beings? This is where the concept of Humane Marketing comes in.
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Hiring a marketing strategist can be a game-changer for small businesses and entrepreneurs. A marketing strategist is a professional who can help develop and implement marketing plans, campaigns, and strategies that will help increase brand awareness and create sales.
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No matter what genre, our stories matter. The tales we weave together over the course of a day, a week, a month, a year…they mean something. There is something there for us, our families, future generations.
There is also something there for our businesses.
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Marketing isn’t hard because you don’t have a plan in place.
Marketing isn’t hard because you don’t know what to post.
Marketing isn’t hard because you’re overwhelmed.
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It does not matter if you go to the coffee shop 10 or 12 times a week or if you do go to the coffee shop a handful of times in the month because what is really important to remember is that we get to choose when we go to the coffee shop, how much we want to engage with folks, how much information we want to share and how many conversations we want to partake in.
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